gross impressions

gross impressions
/grəυs ɪm'preʃ(ə)nz/ plural noun
the total number of people who have seen an advertisement, multiplied by the number of times it has been run.

Marketing dictionary in english. 2015.

Игры ⚽ Нужно сделать НИР?

Look at other dictionaries:

  • Gross impressions — RadioPP Total number of exposures to a schedule of announcements …   Audio and video glossary

  • gross impressions —  The total number of exposures to a marketer’s message. One person seeing an advertisement four times counts as four exposures …   American business jargon

  • Gross Rating Point — GRP (short for Gross Rating Point) is the sum of ratings achieved by a specific media vehicle or schedule. It represents the percentage of the target audience [Reach (advertising)|reached by an advertisement. If the advertisement appears more… …   Wikipedia

  • gross rating points —  Total gross impressions, expressed as a percentage of the population …   American business jargon

  • God Speaks — Infobox Book name = God Speaks image caption = Book cover author = Meher Baba cover artist = country = United States language = English genre = publisher = Dodd, Mead and Company release date = 1955 media type = Print (Hardback) pages = isbn =… …   Wikipedia

  • Involution (Meher Baba) — For Indian spiritual master Meher Baba, involution is the inner path of the human soul to the Self. Charles Haynes, in describing Meher Baba s sense of involution writes, The old and new impressions, both of which create a veil over consciousness …   Wikipedia

  • David Hume — (1766) Porträt von Allan Ramsay David Hume [hju:m] (* 26. Apriljul./ 7. Mai 1711greg.[1] in Edinburgh; † 25. August 1776 ebenda) wa …   Deutsch Wikipedia

  • performing arts — arts or skills that require public performance, as acting, singing, or dancing. [1945 50] * * * ▪ 2009 Introduction Music Classical.       The last vestiges of the Cold War seemed to thaw for a moment on Feb. 26, 2008, when the unfamiliar strains …   Universalium

  • The Grammar of Science — is a book by Karl Pearson first published at London by Walter Scott in 1892. It was recommended by Einstein to his friends of the Olympia Academy. Several themes were covered in this book that later became part of the theories of Einstein and… …   Wikipedia

  • Self-enquiry — (also spelled self inquiry) (Sanskrit IAST|ātma vicāra ) is a practice of meditation designed to rapidly bring about Self realization, Self awareness, spiritual liberation or enlightenment, and is most commonly associated with its most famous… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”